Print.

Stopping power. That makes a good print ad. A strong image, a strong headline and a clear call-to-action. The three ingrediënts our creative teams hunt for in their creative process.

More for less.

Batman & … Tom & … Bert & … Han Solo & … Mario & … Beauty & … Miss Piggy & …

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You ain't seen nothing yet.

When you take the train you encounter surprising things a long the tracks. And because we live in Belgium that can be strange weird stuff. Just think about a giant spider on the wall, a rocket in a front yard, a potbellied pig or an indestructible tree!

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Let the beasts go... with The Train.

Festival season just started and all those poor mums still think their offspring will behave…

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Klarafy is music to your ears.

The first webtool that translates your Spotify playlist into classical music.

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ENGIE Electrabel

And that was hard to miss, as this rebranding campaign was the one of the biggest campaigns in the brand’s recent history.

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Karrewiet

Spice up your dinner conversations!

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#DiningForBrussels

In Belgium we fight terrorism, with knife and fork. Bon Appétit.

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The first baseline without words...

The Belgian National Railway is a big, complex organisation. We believe this complexity shouldn't affect the way it travellers perceive it. Simplicity should be key element. So we created a new, simple and positive communication style.

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Roses are red, violets are blue. This Valentine my heart is not for you.

There are still more then 100 Belgians waiting for a new heart. So we decided to do this Valentine’s something useful with our heart. We gave it away.

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When sport meets art.

Sometimes you like your film that much you want to hang it on a wall, in your livingroom. This exactly what happend when we teamed up with Belgian street artist Mr. Mong to create a new commercial to support our Belgian olympic athetes. 

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It's a long way to Rio..

To encourage and support our Belgian athletes we made a film about the long and hard road to the 2016 Olympics in Rio. A film about never giving up, never stopping. In stop motion.

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A robot making newspaper ads.

That makes us think about our place in a future dominated by technology.

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The apple doesn't fall far from the genealogical tree.

Grandparents know their grandkids too well. What they like to eat, their favorite songs, who that Latin girl is on TV with her dumb questions. But what do those kids know about their grandparents?

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Not for currywursts. Even when they’re special.

18 plussers don’t like to be hooked on some kind of plan or subscription. So they often choose to pay the bus fare with an sms-ticket. De Lijn wanted to reward those rebellious capons in order to keep them loyal.

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Famous goes personal and private.

Nagelmackers is the name of a new personal and private bank in Belgium. Famous was asked to create its new corporate identity and to launch the brand successfully. Since we didn’t want to count on luck to succeed in our mission, we went with a bang. Quite literally.

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Get Ready for our new campaign.

De Lijn introduces a new set of travel tools, making it easier for their customers to take bus or tram.

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Because the internet is pure evil.

Ok, we slightly exaggerated. But it was a nice way to launch the Ketnet Jr. app, a brand new app that is specially designed for small children.

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Once upon a time...

... there were 2 business newspapers who felt it was about time to tell their brand story.

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Of course you can watch the Champions League, honey.

2BE taught men how to get away with two nights of Champions League football in a week, instead of just one.

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Tomorrowland Classic

How can Klara, Belgian’s leading classical music radio station reach new audiences? By programming dance music.

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Always listen to your grandmother.

In Belgium more than 1 million houses aren’t well isolated. That means more than 1 million grannies are catching a cold when they’re visiting.

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Bring on that black-out, quickly !

Thanks to 2BE, Flanders is prepared for an evening of television without electricity. What is this wizardry you ask ? Read on...

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Together we go further.

A bold new platform is already inspiring the nation to get behind its Olympic athletes. Rio 2016 here we come!

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Everybody deserves a "Frietje van de frituur"

Even if you’re busy fishing. On a boat. In the middle of the sea..

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How to keep affluent people on the right track?

Delta Lloyd Bank developed a new way of wealth planning. It helps in reaching your financial objectives with much more precision.

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Time is money. Literally.

How we convinced entrepreneurs to come and have a talk with Delta Lloyd Life.

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Sunlight is bad for politicians

Sometimes politicians can do great things for us. They can lower taxes or even better, they can make us think about dangers such as unprotected sun exposure. 

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Tomorrowland? Or Thailand.

Having lost the lawsuit against the Tomorrowland festival, the people living around the festival area can’t do anything else than close the door, shut the blinds and buy ear plugs. Or can they? 

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Start to run.

When you reach the boss level of stardom and have millions of fans something strange called merchandising happens. This can come in different forms: your own fragrance, a book, puppets,... but everybody knows you only really made it when you have your own video game. 

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The Dogfather.

Cuteness overload ! In the new Electrabel commercial, we see the proud father in his new role.

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A frisky brothel for cats.

Brussel's red light district has a new brothel, one for the feline kind...

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Green Mobizone.

Comodality is the future of environmentally-friendly urban mobility. Which is why we came up with a campaign to show people just how green and mobile De Lijn’s “Green Mobizones” really are.

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One day that makes the difference.

Can’t we install a day that really makes a difference? Knowing that 75% of all foie gras is sold around Christmas Eve, GAIA launched the international day without foie gras on … Christmas Eve.

 

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Lalaaaalalalaaaa the Chaaaampions!

We love football. In fact, most of the men in the agency are unsuccessful football players who found refuge in advertising, near Anderlecht. Needless to say we were thrilled we could work on the advertising campaign for 2BE's Champions League broadcast.

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For animals, against fur.

Animals shouldn't suffer. Especially not for our taste of what fashion should look like. Action needed to be taken.

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Mission Possible.

Nothing beats working for pleasure. And beer is pleasure. We love to talk about Jupiler, with a pint in the other hand. Fancy one?

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Putting all our energy into wall decoration.

We like Brussels Airport. It takes us to places where it doesn't rain as much. It's also a great place to connect with a large audience. In order to really connect, you need to be creative in order to stand out. We did exactly that for Electrabel: The Energy Wall. 

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Because we believe there should be SNOW everywhere. Always.

How many times does an agency get the chance to do all aspects of a product launch, from start to finish? KPN gave us the opportunity to showcase all our capabilities. We loved it.

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The lawfirm that works.

It's good to be friends with a good law firm. So we were happy they asked us to create a logo, corporate identity and so on. We were thrilled they were happy afterwards. 

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The story of confident women and happy men.

In our agency, you will find two people: men… and women. Women like to work for fashion brands and men like… lingerie. How happy were we when we could work for fashion lingerie brand Marie Jo.  

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Say no to stress.

Since we were little, we love to play with puppets. Now, thanks to De Lijn, we were able to showcase our love to a big audience. And they loved it.

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Silent night, beautiful light.

Christmas and New Year are magic moments of the year. A moment of happiness and caring and sharing. So Electrabel is happy to share a beautiful commercial.

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Mice suffer badly from wrinkles.

Women don't like wrinkles. We want them to be happy so we can't be against Botox. Then again, there's real animal pain hidden behind those happy faces of women. Time to act.

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Athletes “Under Construction”

Nothing like an Olympic Games to get people up and out of their seats and behind their nation’s finest athletes. And so, when we were asked to get behind Belgium’s next generation of champions, we jumped, sprinted, swam, dived, somersaulted and threw ourselves at the chance! 

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Online tools to make offline travel easier.

De Lijn really offers lots of great online services. They are all aimed at making unhappy travelers better informed so their travel becomes easier. And they become happy travellers. We love to spread messages that make people happy.

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All our energy against battery caged chickens.

We take things seriously when it comes to stopping medieval practices. Cramming many chickens in too small cages is sadly still common practice, yet consumers are unaware. GAIA wants this to change.

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Don't eat sick liver.

Eating foie gras is eating sick liver. How come we all know this and still continue to eat these livers? Action needed to be taken.

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Never too old to learn.

Doing something really good for society is important. For instance: making pensioners happy, putting an important topic on the political agenda or making a client very happy. Consider all three done in this case.

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We love dogs.

Who's man's best friend? Exactly, a dog. Wouldn't it be great to do something with our best friend and actually help push sales and brand awareness? We did. Be aware no animals were harmed during the shooting.

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Fighting side by side with Jean Claude Van Damme.

Since Blood Sports, we always wanted to challenge Jean Claude Van Damme for a fight. Now we finally had the chance to fight side by side against cruelty cruelty in mink farms. 

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Let it all hang out.

You ever got kicked in the nuts. That f***ing hurts. But it's nothing compared to what piglets go through when they are castrated. Animal rights organization GAIA wants this to stop. And so do we.

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What’s in a name? Quite a lot, actually!

There’s quite a lot in a name, actually. So when it came time to develop a summer campaign for country’s biggest mobile operator, we decided to address the target group by name. All 8 million of them!

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Forget Pamplona! Ride the CEO chair.

We love rodeos. Showing off our skills and staying on top of things… Guess what? We have finally found a way to combine our hobby with work: we invented a rodeo for our client Delta Lloyd: CEO Rodeo

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