This is not a Boomerang

This is not a boomerang

A while ago, anyone who found themselves in or in the area of a Belgian zoo, saw a few sponsored ads of animals on Instagram stories. At first sight, they looked like boomerangs of a certain movement of the animal, but nothing could be further from the truth. These were real images of animals in captivity suffering zoochosis, a mental illness that results in odd repetitive behaviour. This campaign was created by FamousGrey and Bite Back to raise awareness of the suffering of animals in captivity.